SE 2: 4:- Natalie Joos - #FASHIONGIRL: How to make it in fashion according to the Street style Queen AND one of the most INFLUENTIAL women in America!

This week, Alice has a chat with Natalie Joos, who is a Belgian-born writer, photographer, and stylist living in New York City. She's worked in the fashion industry for more than 17 years! In 2003, she established a successful casting company, where she has cast models for brands like Hugo Boss, Jeremy Scott, and Philip Lim. In 2010, Natalie launched her own blog called Tales of Endearment, where she shares her passion for vintage and fashion.

Here's what we learned from Natalie:

  • When starting your fashion career, you must have a positive energy and say yes to anything. Be confident in your abilities, and you'll go far!
  • Be persistent, and don't take no for an answer. If you believe in something, keep going after it!
  • It's super important to get an internship if you want to work in the fashion industry. Start by making a list of the people who you really admire and would love to work for. Then start applying for internships with them!
  • It's also really important to go abroad when you're young. Not only will it boost your fashion knowledge, but it'll help with your growth and maturity.
  • As fashion-obsessed as we are, the world doesn't actually revolve around fashion. That's why Natalie recommends studying broad subjects rather than fashion-focused subjects in school. For example, if you want to work in fashion marketing, studying marketing as a whole so you'll have a broader knowledge and understanding of the topic.

Natalie's Triple Love Round Answers

  • A place she loves: her New York apartment
  • A magazine that she loves: Rolling Stone Magazine because she loves reading about politics and music, and it gives her lots of ideas about up-and-coming stars for her shoots!
  • An app that she loves:
    • VSCO Cam, an awesome photo-editing app
    • NetSet, the Net-a-Porter app
    • Raya, a dating app for creative people
    • rewardStyle, an app that lets people buy what their fave bloggers are wearing
    • Vogue Runway, an app that lets you see over 1 million runway looks

To learn how Natalie got started in fashion, find out what she looks for in an intern, and learn what her ultimate dream is, listen to the full #WearYourDreams episode!

Want to learn more about Natalie Joos?

  • Check out Natalie's blog, Tales of Endearment, to see her amazing work, get updates on her travels, and shop in her cool vintage store.
  • Follow her on Instagram at @jxxsy to see more of her colourful style pics.

What did you think of our convo with Natalie? Let us know by leaving a comment below or tweeting at @gbemigirls!


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