SE 2: 4:- Natalie Joos - #FASHIONGIRL: How to make it in fashion according to the Street style Queen AND one of the most INFLUENTIAL women in America!

This week, Alice has a chat with Natalie Joos, who is a Belgian-born writer, photographer, and stylist living in New York City. She's worked in the fashion industry for more than 17 years! In 2003, she established a successful casting company, where she has cast models for brands like Hugo Boss, Jeremy Scott, and Philip Lim. In 2010, Natalie launched her own blog called Tales of Endearment, where she shares her passion for vintage and fashion.

Here's what we learned from Natalie:





  • When starting your fashion career, you must have a positive energy and say yes to anything. Be confident in your abilities, and you'll go far!


  • Be persistent, and don't take no for an answer. If you believe in...