My Big Idea #72 – Becky Tong on how to start a music promotion company

Twenty-something British female entrepreneur Becky Tong talks to ASOS editor at large Danielle Radojcin about her London-based music company Juicebox, a business that encompasses music curation, artist management, press and radio promotion, and even has its own record label. Becky didn’t go down the usual route of university, instead preferring to explore her passion for music by starting out as an intern at Sony Records at the age of 18. She spent three years at the label, picking up valuable experience of developing artists and promoting them. Last year, Becky decided to strike out and launch Juicebox with her business partner Adam Callan. Becky’s role at Juicebox involves bringing new artists into the business, so she’s constantly online, and always on the lookout for fresh, original talent. Her involvement in music isn’t just limited to management and promotion; she keeps her hand in by DJ-ing for fashion parties and club nights, something that’s come quite naturally to her (but that’s no big surprise given that her father is the legendary Pete Tong). With a roster of talent that includes up-and-coming DJ Joe Hertz, Becky is keen to expand Juicebox and sign more artists to the company’s record label – and maybe even persuade the likes of Solange to join their ranks… Here’s Becky’s big idea.

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