My Big Idea #74 – how to set up a healthy breakfast brand

Creator of healthy breakfast range Qnola, young British female entrepreneur Danielle Copperman talks to ASOS editor at large Danielle Radojcin about how she’s gone from modelling (at ASOS, no less!) to wowing the food industry with her super-nutritious quinoa-based granola. And, at the age of just 23, Danielle has managed to get Qnola stocked at the likes of Waitrose and Selfridges, while still maintaining a successful modelling career.

Originally hoping to study nutrition at university, Danielle needed a science A-level. As a result, she taught herself a biology A-level, viewing her studies as a back-up if modelling didn’t work out. In fact, Danielle gained regular bookings – frequently at ASOS – so she didn’t go to university, but instead has since studied for a diploma in nutrition, alongside writing a food blog, modelmangetout.com. Having eliminated gluten from her diet, Qnola was born out of Danielle’s desire to fuel up on a quick-but-healthy gluten-free granola as she went from model casting to...
 

See acast.com/privacy for privacy and opt-out information.

More from My Big Idea

  1. 18:55My Big Idea #79 – How to set up a visual merchandising companyDec 28, 2016
  2. 27:56My Big Idea #78 – How to start up a music magazineDec 21, 2016
  3. 23:11My Big Idea #77 – How to become a nail artistDec 14, 2016
  4. 23:28My Big Idea #76 – How to set up an independent media collectiveDec 07, 2016
  5. 24:06My Big Idea #75 – How to set up a street-casting agencyNov 30, 2016
  6. 22:54My Big Idea #74 – how to set up a healthy breakfast brandNov 23, 2016
  7. 19:09My Big Idea ⌗73 – how to set up an environmentally friendly social enterpriseNov 16, 2016
  8. 19:55My Big Idea #72 – Becky Tong on how to start a music promotion companyNov 09, 2016
  9. 18:28My Big Idea #71 – how to set up a digital fashion agencyNov 02, 2016
  10. 23:33My Big Idea #70 – How to launch your own fashion labelOct 25, 2016