My Big Idea #79 – How to set up a visual merchandising company
A visual storyteller with a natural eye for design and composition, Sabrina has used her passion for installations, fashion and film to deliver eye-catching in-store displays, window installations and brand dinners for clients such as Soho House Group, Burberry, Triumph, Selfridges, Paul Smith, Ugg, Topshop, Urban Decay and Harvey Nichols to name but a few.
Encouraged by a tutor, Sabrina initially focused on set design for her degree in performance design and practice at Central Saint Martins. After graduation, she assisted the renowned set designer Shona Heath and freelanced on in-store displays at Liberty and Selfridges. Eventually, her father suggested that she take the plunge and start up her own set design company, Behind The Glass London...
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