My Big Idea #78 – How to start up a music magazine

Kicking off her career in publishing at the cult art website and magazine It’s Nice That, journalist Liv Siddall talks to ASOS Magazine’s junior writer Georgia Murray. Starting out by writing on her favourite zines, comics, books, exhibitions and art, Liv found her voice through highlighting the creative objects and people she found fascinating, and now she is the contributing editor of feminist literary magazine, Riposte (N.B. check out our podcast with Riposte’s editor Danielle Pender for My Big Idea during London Fashion Week). Alongside her role at Riposte, Liv was asked to develop legendary record shop Rough Trade’s very first print magazine to mark its 40th anniversary this year. In conjunction with her friend, designer Bruce Usher, Liv has created a space which both invites and cherishes the relationships between fans and music, and that reflects the aesthetic and vibe of the Rough Trade shops. Think collages, disposable cameras, tour diaries and dialogues about music that mirror the chats you have with your mates down the pub. Here, Liv talks about the pressure to live up to the Rough Trade name, how the most important people in the magazine are the shops’ staff, and how there’s no excuse not to create something you love. Here’s Liv’s big idea

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