My Big Idea #71 – how to set up a digital fashion agency

Twenty-something fashion blogger and entrepreneur Natalie Hughes talks to ASOS editor at large Danielle Radojcin about working with Christian Louboutin, Natalie Massenet and building a business that looks after the social media content and strategies for fashion and lifestyle brands. Having previously worked at Net-A-Porter as their social media editor, developing the site’s social media presence and working closely with Dame Natalie Massenet, Natalie then moved to Christian Louboutin, where she oversaw the luxury shoe brand’s launch on Chinese social media channels. In addition to her work at The Fashion Digital, Natalie uses her 10 years of industry experience to lecture on social media at Central St Martins. With an impressive 600,000 followers on Pinterest, she is an influencer for the channel – you may have even spotted her in TV ads for the platform! Currently based at her home office in London, Natalie is keen to expand her roster of clients and eventually hopes to grow her self-funded start-up into something much bigger, offering digital products such as apps and webinars alongside the social media content curation and strategy services she already provides. Here’s Natalie’s big idea.

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