#16 - What Should Golf Really Be Talking About?

Golf is a large global industry. With that comes noise.

Headlines and statistics give short-term industry diagnoses. What these reports miss is a critical analysis of what the headlines or statistics mean for you and your business.

At Gather, we believe golf industry professionals want to cut through this noise and identify what information is specific to their business. 

So, this week we recorded a 28 minute podcast that discussed how to separate the chaff from the wheat when it comes to information. What should the golf industry really be talking about? Of course, we’d love to hear what you think about our discussion. So please let us know your thoughts.

In this conversation, we touch on:

  • How can we make golf more entertaining?
  • Has a switch flicked within golf? Is it perceived as an attractive commercial opportunity by investors, celebrities, sports stars – instead of a passion play?
  • How can we make golf easier?
  • The non-traditional golfer market is sizeable. So, what do we do about that?
  • Geo-political shifts are moving golf’s power towards the Middle East and Asia. What does this mean for golf going forward?
  • Will investment from the Middle East affect the golf sponsorship market?
  • Will traditional golf sponsors continue to get the same ROI? If not, what will it mean if traditional sponsors start to step away?
  • What are golf's workforce challenges and how are they being addressed?
  • Is the golf industry environmentally sustainable? Does golf deserve the criticism it receives?


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