Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.

In this episode:

06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.

10:01 Using AI for daily data analysis and Chat GTP customizations.

15:51 Ethical and legal concerns regarding data protection and plagiarism.

20:02 Challenges of validating large language models' reliability.

Resources mentioned in this episode:

EverydayAi podcast

Prime Prompt Polish ChatGPT course: https://podPPP.com

Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’

More about our guests:

Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.

Connect with Chima here:

https://moz.com

https://www.linkedin.com/in/chima-mmeje/

@chimammeje

Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.

Connect with Luke here:

https://twitter.com/Lgosh

https://www.linkedin.com/in/luke-gosha/

@Lgosh

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

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