In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.

In this episode:

08:39 AI imagery - discussing trust and human instinct.

10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.

15:17 Using AI to create graphic or animated content saves time but may lack human essence.

18:24 Prototyping for persuasion and experimentation, repurposing for investment.

Resources mentioned in this episode:

Search Engine Journal

Story Worthy by Matthew Dicks

Steal Like an Artist by Austin Kleon

More about our guests:

Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Connect with Karim here:

https://www.clickthrough-marketing.com

https://twitter.com/KarimAdibPR

https://www.linkedin.com/in/karimadib/

Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.

Connect with Mauel here:

https://twitter.com/manu_madeddu

https://www.linkedin.com/in/manuel-madeddu

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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