In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!

In this episode:

08:10 Paid social ads - your invitation to new potential customers.

12:45 Why it’s important to consider ad placement and design for attention on different platforms.

14:11 Repurposing content, and reaching wider audiences through video.

19:56 Ads create sense of belonging and story.

21:49 How and why analysing target customers for best engagement is so important.

Resources mentioned in this episode:

Northbeam – weekly newsletter for platform data

Thinkbox – video specific data insights/events

More about our guests:

Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

Connect with Danielle here:

https://www.linkedin.com/in/danielle-gipps-7aa098110/

Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.

Connect with Carla here:

https://www.linkedin.com/in/carla-rovaris-793831b6/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

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