#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen
I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.
For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.
That's why I needed to speak to Jay & Cat.
Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.
Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.
In today's episode we cover:
- Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and services
- How Gen Z could end up being your most useful consultants
- The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them
- How having a sense of community might be critical to the success of emerging platforms targeting Gen Z
I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.
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