#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.

Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:

  • The first steps marketers can take to a user-centred approach
  • Why user journey mapping should be completed before you start marketing
  • The importance in one to one feedback in the user testing process

You can connect with Becca and Box UK via the following:





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