#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK
This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.
Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:
- The first steps marketers can take to a user-centred approach
- Why user journey mapping should be completed before you start marketing
- The importance in one to one feedback in the user testing process
You can connect with Becca and Box UK via the following:
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