This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics include:

• Assessing the Vision Pro launch and initial reception - starting around 0:57
• The Lab team’s first impressions of Vision Pro - starting around 3:31
• Discussing Vision Pro’s primary use cases - starting around 7:37
• Does Vision Pro signal a computing paradigm shift? - starting around 18:57
• The entertainment value of Vision Pro - starting around 21:40
• The user experience of Vision Pro: isolating or shared? - starting around 29:24
• Vision Pro’s impact on the mixed-reality headset market - starting around 34:23
• The marketing implications of Vision Pro and brand takeaways -  starting around 39:34

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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