Pinterest. With two billion searches a month, Pinterest is not a social media platform but a search engine with pretty pictures in front of the useful information. Did you know that many, many Pinners are on the platform ready and able to spend money? What does this mean for you as a product or service seller? And, what I didn't realize was just how specific the Pinterest data is and how easily they share it with business accounts; if you are a data-driven marketer, this is an episode you do not want to miss.

Key Points:

Growth: How Many Users?! (2:53)

Who is Using Pinterest?: Where are they, what do they do? (3:23)

Pinterest & Brand Loyalty: What Does it Mean for You? (4:57)

Shopping on Pinterest (5:30)

Attraction Strategy (6:53)

Promoted Pins & Purchase Rates (9:15)

Details to Include in Your Pin (10:30)

How My Research Impacts My Pinterest Strategy (11:04)

Sales & Data: A Breakdown of my Pin Audience (13:21)

Join me on Pinterest 😀

If you are interested in learning more about Pinterest, my friend Ally wrote an Amazon best selling book Oooh Pinteresting! If you click the title, it will bring you to my Amazon affiliate link. Your price will not change at all but I will receive a small commission which helps me maintain this podcast - I super appreciate your support! (And so does Ally!)

You need your copy of Post with Purpose & Personality!

Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> Bring me to the Group!

Are you on LinkedIn? I am!

✔And Pinterest!

✔And Instagram!

Research Sources:

https://blog.hootsuite.com/pinterest-statistics-for-business/

https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm

https://www.internetlivestats.com/google-search-statistics/

business.pinterest.com

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