She Lost Her Stomach for Content

This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.

You're stepping into the unknown when you're walking into the Dark...

Other Points of Note:

Enjoy the podcast? You'll love my weekly emails -

Other Resources:

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order ->

**** Audio Credits ****

Sunray valley by Scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream:

Music promoted by Audio Library

Support this show

Hosted on Acast. See for more information.