This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.

• Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-life
• heathermcgregor.ca/
• Facebook: www.facebook.com/Heather.McGr
• Instagram: www.instagram.com/quantum.tone/

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• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

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