Do you have questions about being an influencer or working with one? Abbey has insights you want.

Do you have questions about how the world of e-commerce is changing and how to stay abreast of those changes? Abbey has insights you want.

Do you have questions about the best ways to build a customer base that is loyal to your brand? Oh boy, does Abbey ever have the inside scoop on that for you.

With more than 15 years experience in marketing direct-to-consumer brands such as Oakley, Forever 21 and Contiki Holidays, Abbey Schoenberg is a wealth of information when it comes to promoting your brand online. Currently the marketing director at Fancy.com, she was gracious enough to join me for a chat about all things online marketing and I was busy scribbling away when I wasn't just nodding my head in complete understanding and agreement. The strategic and relationship building aspect of this conversation set my heart on fire and I know it'll do the same for you - listening to someone talk about what they just love to do is always engaging!

Key Points:

• A Constantly Evolving Job & Industry: No room to get comfortable (4:03)
• What is a Social E-Commerce Business? (6:56)
• How to Move a Brand Forward (12:30)
• What a Brand Should Have in Place Before Creating an Influencer Program (16:14)
• What to do Before Approaching a Brand to Become an Influencer (18:30)
• Managing Relationships on Different Platforms: Four Pieces of the Puzzle (23:33)
• The Best Channels for Relationships and Sales (29:15)
• Trends in Online Commerce: Personalization and Connection (31:28)
• Failure is Just as Important as Success (35:05)

Fancy.com - Handpicked, high-quality home, art and accessory pieces from around the world.

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