5 Ways Research Improves Your Communications

I assume you operate with a small team, maybe you are the team. I want to convince you that research is something you need to devote a piece of your limited resources to so that you don’t waste any resources on content or campaigns that won’t best serve you; this episode covers five reasons for research, no matter the industry or size of your business.

Key Points:
  • Understand Your Environment (1:04)
  • Understand Your Audience (4:46)
  • Understand Your Messaging (9:00)
  • Understand Your Results (11:52)
  • Uncover Opportunities (13:30)

Also Mentioned:

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