This episode is discusses how critical knowing your audience is to creating your messaging; how knowing who you're speaking to, who they are, helps you design your message in such a way that you get feedback like, "Wow, it was like you pulled those words out of my head!" And, "Have you been reading my emails?" I break down the three aspects of your messaging that rely on knowing your audience to be successful. And once you’re clear on your messaging, every other piece of your promotional work, the sales copy, the social media, the everything, will be outlined for you.

• Episode 99, Why You Really Need to Know Your Audience
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

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