Generative AI leader Peter Gasston shares his expert view on the latest AI tools transforming text, image, audio and video generation in this episode of the Delete Delete Engage podcast.

Peter is innovation lead at VCCP’s AI creative agency Faith, which launched last year with Virgin Media O2 as a founding client.

While AI is a hot topic for businesses, much of the corporate world still appears to be warming up to the idea of embracing generative AI, mainly because of a lack of expertise within the organisation.

Peter is applying his extensive AI knowledge to help businesses understand and use the technology to boost creative productivity and cost-effective marketing reach. 

The themes covered in our chat should help you to get a better understanding of generative AI, how it’s evolving and what it might mean for you and the business you work for.

As well as sharing insight on the strengths and limitations of many of the gen AI tools on the market, he also talks about some of the creative AI innovations Faith has been developing for brands like O2. 

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