Sophie Jones is Chief Strategy Officer at the British Phonographic Industry -  the trade body representing over 500 UK record labels including Universal Music UK, Sony Music Entertainment UK and Warner Music UK. Together, the BPI’s members account for 85% of all music sold in the United Kingdom.

In this episode of Delete Delete Engage, I chat to Sophie about:

How her public affairs background and time spent with politicians has influenced her comms approach

Her experience comms firefighting at Channel 4 and the BPI

The importance of targeted communications when your members include both the country’s largest and smallest record labels.

The challenges and opportunities that generative AI presents to the music industry

The impact of streaming on the music business

Her views on the recent crisis engulfing the CBI after a series of misconduct allegations.

And preparing for the BRITs and Mercury Awards, the two biggest events in the BPI's calendar

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