Emily Paladino is the Head of Customer Insights at Country Road Group and has the daunting task of feeding her team’s insights directly into the business strategy across all five of their brands (Country Road, Trenery, Witchery, Politix and Mimco). Emily’s 20 plus years experience oscillates between insights, strategy & planning and creative development & execution.

This chat will discuss how impactful customer experiences, particularly negative ones can stay with you, in her case for more than 25 years, and how they can leave a lasting impression on whether you end up buying the fancy Italian bag or not….it will make sense in a minute.

Hosted on Acast. See acast.com/privacy for more information.