Nektarea Cameron-Smith is currently Head of Customer Experience at Up and obsessed with building authentic customer relationships that deliver deliberate and consistent experiences. Combining empathy and analytics, Nektarea has created some industry leading experiences at Up. Up, is a digital bank that's making money easy for over 700,000 Australians. 

Today we explore how the over use of NPS and over surveying can be as damaging as it can be insightful.

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