Damian Madden is a creative strategist who works on experience and creative transformation for luxury and fashion brands globally. 

Currently the Director of Digital Transformation & CX at Pernod Ricard he is also the founder and creative director of ANOTHERSIDE, a Korean/Australian streetwear label promoting youth mental health, and the art collective asinglepiece. 

As an ardent believer in the power of art to transform, he has worked all over the world to make art more accessible and inclusive through creative storytelling, innovative technology and data-driven strategy,

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