https://doi.org/10.1080/14616688.2023.2290009

Abstract

Issues with social and ecological sustainability in tourism should be seen as the result of widespread neoliberal policy making. This has led to tourism strategies that focus largely on growth of visitor numbers and spending. This paper investigates the transition to alternative strategies based on degrowth and regeneration, applying doughnut economics to urban tourism development. Action-oriented workshops were used as a research method. The workshops were offered to Destination Marketing Organisations (DMOs) and municipalities of seven cities in the Netherlands. Drawing from this method, this paper aims to investigate how and to what extent the doughnut economics model can be applied to an urban tourism context in order to facilitate a sustainability transition and what barriers are encountered in doing so. It also sheds light on the role academia can have in instigating change in practice. The results show that the doughnut model can be used in an urban tourism context to help DMOs and municipalities rethink their current strategies and replace them with more sustainable ones. However, even though the workshops made the majority of participating stakeholders question growth-based tourism strategies, neoliberal thinking often (unconsciously) prevails. The biggest barrier was found in the cultural dimension, underlining the argument that a sustainability transition in tourism can only happen if the mindset of the individual people in the tourism system changes (Grin et al., Citation2010; Loorbach et al., Citation2017). Future research could benefit from innovative research methods, for example by incorporating design thinking, to further facilitate such a transition in tourism.

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