#280: How to get a sports marketing job in the English Premier League with Alex King

Meet Alex King, the Senior Marketing Executive at Premier League Club, Crystal Palace, and one of our SportsGrad Pro Members.


Only 2 years ago, he was a uni graduate who had a dream of working in football full time, and after a Marketing Internship at West Ham United, he’s now smashing goals in a full-time role at Palace.


Lots to look out for, including how to land your first full-time job in sport, how to stand out in an internship, and what it’s like working in the English Premier League. 


Enjoy the episode!


We cover:

(00:44) Who is Alex King?

(01:41) Hello and welcome to the SportsGrad Podcast!

(07:00) What’s happening inside of the SportsGrad Community?

(10:05) Welcome Alex!

(11:30) Quick-fire questions - first jobs, favourite sporting moments, and most used resources

(19:42) Alex’s role at Crystal Palace and the best bits about it

(21:09) What does a Marketing team look like at an EPL club?

(23:23) The series of jobs and internships that Alex had to lead him to Palace

(28:35) How Alex made the most of his internship role at West Ham United

(31:42) What the interviewing and onboarding process is like at Crystal Palace

(33:16) The decision making process when moving from one club to another

(39:04) What a day in Alex’s life looks like at an EPL club in London

(45:02) Challenges in Alex’s role

(46:20) Essential skills to work in Sports Marketing

(48:03) Advice Alex would give to his younger self

(51:16) ASK SPORTSGRAD


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Additional episodes you may enjoy:

#262: Sport Management grad to living the dream at the FIFA Women’s World Cup and Cricket Australia with Francesca Teh

#276: How to land a dream job at FIFA with Jack Coles


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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au


Thanks for listening! You’re all legends.


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