Meet Shayla Clarke, Audience Growth & Engagement Coordinator at the Richmond Football Club. Shayla started her career with the Tigers, and over 6 years tasted premiership success, as well as growth in multiple roles. Lots to look out for including how to get a job in the AFL, how to progress and be promoted at work, what it’s like working at the MCG on match days for close to 100,000 fans, and how to engage the huge fan base of the Richmond footy club. 

We cover:

(01:00) Who is Shayla Clarke?

(01:52) What’s happening in the SportsGrad Community?

(05:17) Shayla’s secret side-hustle

(06:55) Get to know Shayla: Quick-Fire Questions

(09:57) What working in Fan Engagement at Richmond FC involves

(13:27) Shayla’s career journey to this position

(18:27) What at match day at the MCG with Richmond looks like

(22:47) What to do when things on match day don’t go to plan

(24:27) Planning for the 2024 ANZAC Day Eve match

(27:07) How to create new fans of a football club

(29:28) Richmond’s multicultural programs

(30:37) What it’s like to win an AFL grand final as a staff member

(36:52) Skills needed to work in Fan Engagement in the AFL

(39:51) Shayla’s advice to her younger self at the start of her career

(42:07) ASK SPORTSGRAD

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Additional episodes you may enjoy:

#38: Grand Final Special - BTS of the 2020 AFL Premiership with Kevin Wilson from Richmond FC

#59: Fan Engagement at the Sydney Sixers with Aaron Wharton

#238: Journey to Diversity & Inclusion Consultant with Rana Hussain

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