#268: From PR agency to Head of Marketing & Comms at Sail GP
Meet Olivia Hogan, Head of Marketing and Communications for the Asia Pacific at Sail GP.
You might remember Liv from episode #256 on the ground at the Saint-Tropez Sail GP regatta, where we went behind the scenes of the most exciting and action-packed race on water. Liv’s role is crucial in growing the fan base and brand awareness all around the world in their breakout season.
In today’s episode, Liv dives into the marketing and comms side of SailGP, the challenges she has faced in getting to where she is, what a day in her life looks like, and the skills needed for her job.
If you want evidence of how to travel the world and work in sport, need help navigating your career direction, or want to hear about job opportunities at SailGP, press play and tune in - enjoy!
In todays episode we cover:
(00:00) Introduction
(04:13) Community Update
(08:05) Welcome Liv
(10:56) Quick Fire Questions
(20:27) Liv’s favorite parts of her role at Sail GP
(25:13) How a Sail GP season is structured
(28:33) The ownership structure in Sail GP
(32:02) How Liv landed her role at Sail GP
(38:57) Challenges Liv has faced in her career
(42:50) Specific KPIs Liv’s team works towards
(48:11) Liv’s role on Race Day vs Non-Race Day
(55:12) Skills that have helped Liv in her career
(58:06) Liv on looking at a career in Sailing over other major sports
(01:02:15) ASK SPORTSGRAD
#22 - Hayley Hamp (Collingwood FC) - How to launch a career in sports marketing
#256 - Meet the Sail GP staff on the ground in Saint-Tropez
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