Meet Aarti Dabas, the Chief Media Officer at Formula E.

In this episode, we learn about her journey from journalist to Exec at the ICC and Formula E. She discusses Formula E's purpose-driven approach and the challenges of promoting a new sport to a younger audience. Aarti also highlights the importance of diversity and using sport as a tool to create positive change.

Tune in for an inspiring conversation!

Aarti’s Experience:

• Chief Media Officer (Formula E)
• Head of Media Rights, Broadcast & Digital (ICC)
• Producer (IMG, Ten Sports, and ICC)

We cover:

(0:00) - Introduction

(1:40) - Community Update

(10:04) - Aarti’s Covid sabbatical

(22:41) - Her career journey from Journalism in Delhi

(25:28) - What is Formula E?

(36:14) - Aarti’s role at the ICC

(39:10) - How Formula E is empowering Gender Equality in sport

(59:07) - Who Aarti would swap roles with for a day

(01:01:26) - Final advice for future Chief Media Officers

(01:04:22) - ASK SPORTSGRAD

Additional Episodes you may enjoy:

#228: Melissa Lawton (SailGP) - How to be the Chief Content Officer at Sail GP

#50: Finn Bradshaw (ICC) - How cricket.com.au was built

#148: Andrew Ryan (FIBA) - How to sell sports media rights

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