Online Course Creation - Monetize Your Work and Life Experience with Lucas Marino D.Eng., PMP | The Matt Feret Show Podcast | #029
Do you enjoy coaching, or helping others enhance their lives and hone their skills? Thanks to leaps and bounds in online course creation technology and distribution over the last few years, it’s easier than ever to use your experience and expertise to create online income, no matter your age. Today, you can literally reach a worldwide audience to create income for yourself by sharing your skills, knowledge and passion with people who want and need it.
SHOW NOTES:
00:00:00 Intro
00:02:13 Lucas’s background as a online course training entrepreneur.
00:03:49 Online courses and training 101
00:05:54 Learning management platforms and software
00:07:20 How to find, test and choose an online course learning management platform.
00:08:41 How to determine work and life experience can be converted into a course.
00:10:16 Doing market research for course viability.
00:13:10 Online courses, teaching and supply and demand.
00:15:42 When to hire a firm to help you with online course development.
00:18:20 “Riches are in the Niches.”
00:24:50 Using live training and social media to test your course ideas
00:28:01 Determining your audience: Direct-to-consumer or business?
00:29:30 The five key points to online course development.
00:34:34 People and businesses buy outcomes.
00:37:29 Equipment needed for online course creation.
00:41:34 How long should an online course be?
00:44:51 Online course pricing and how much money you can make.
00:46:38 The Four Keys to Online Course Pricing.
00:51:00 The relationship between volume and price.
00:52:31 Downstream benefits of creating an online course.
00:57:59 Lucas’s businesses and what they do.
00:58:47 I have an online course idea; now what? How to get started.
01:00:30 Developing a Minimally Viable Product and outsourcing thoughts.
01:03:33 How to contact Lucas and find his books!
01:04:45 Lucas promotes my books, courses and resources and I get embarrassed.
01:06:58 Confidence is the toughest hurdle to overcome in online course creation.
01:09:15 Show Wrap!
Full episode transcript, notes, quotes and links:
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