Nudges for Social Good: Ep 12 (Rossendale Leisure Trust)

Systems and lives meet often but what more can councils and public sector bodies do to provide a holistic support to help people through these moments? Ken Masser discusses the work carried out by Rossendale Leisure Trust to apply behavioural insights to systems, drawing on examples of supporting long term unemployed, embedding physical activity across the school curriculum and supporting wellbeing for new parents. He shares how bringing different voices into the room, and facilitating time for public sector officers to carry out reviews can create change in systems and improve wellbeing at key life stages and in moments of change. 

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