Nudges for Social Good: Ep 10 (Sandwell Council)

Chitra Roberts, Behavioural Insight and Marketing Project Manager at Sandwell Council joins Rhian Gladman for this Nudges for Social Good episode to discuss her work in the public health team to increase the uptake of the COVID-19 vaccination in the working age population in Sandwell, using behavioural science techniques. Chitra shares insights into how they have used an online survey platform to share behaviourally framed messages to allay some of the main concerns around vaccine hesitancy and encourage those who have taken the vaccine to become vaccine advocates.

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