Episode 36: Emma Downer

Emma is a DIY content creator who is revolutionising the way people learn and master DIY skills. In March 2020, Emma began posting how-to videos for individuals struggling with DIY challenges. Today, Emma's DIY videos have had a staggering 250 million views. She’s collaborated with huge brands such as TikTok, Pinterest, B&Q, and Dremel and amassed a following of over 850,000 devoted fans. Emma was one of two emerging creators commissioned to create shorts for Pinterest produced by BBC Studios.

In this episode, Katrina and Emma discuss -

  • The inspiration and story behind DIY With Emma

  • How she is segueing into fashion and other ventures

  • What it was like working with the BBC Studios team on the recent Pinterest collab

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