In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history of working in media, having worked in radio promotions for 97.1 KLSX, as a copywriter in the tech and advertising worlds, and as a journalist for Upworthy. He's also hosted numerous podcasts in various genres, from comedy ("Low Budget FM") and spirituality ("What's the Tao All About?") to current events ("Upworthy Weekly") and history ("LA's Own Marineland"). Here, Tod shares what he's learned over his 15 years of casting pod.

Key Takeaways:

- How podcasting has evolved over the years

- The importance of preparation

- The shows that inspired Tod

- What makes a good "PR 360" episode

Episode Timeline:

2:30 Tod's background in broadcasting and podcasting

4:30 What’s the difference between producing a podcast versus a radio program?

6:45 The early days of podcasting

10:30 Embracing the “blank slate” of podcasting

11:00 How has podcasting changed over 15 years?

12:00 Why attracting advertisers has become easier in podcasting

13:10 What analytics matter in podcasting?

17:30 What content makes podcasts successful?

19:40 What makes a good episode of PR 360?

21:30 Tod's technique for loosening up his guests

24:10 How to prep a guest

26:30 The importance of prep

28:30 How frequently should podcasters release episodes?

30:00 Tod's new podcast, "LA's Own Marineland"

31:40 Tod's favorite podcasts

This episode’s guest:

• Tod Perry

• @TodaPerry on Twitter             

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