Speaking to Diverse Markets Authentically with Juan Alanis of Big Oak Tree Media
Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.
Key Takeaways:
- How to market to diverse audiences
- How to create successful social media posts
- The benefits of having diverse team members
Episode Timeline:
1:30 What's it like being the middle child of 7?
3:30 The importance of listening to clients
6:15 What do marketers get wrong when speaking to diverse audiences?
8:30 Speaking to diverse audiences authentically
10:00 Connecting to audiences through baseball
12:30 How diverse team members can help you deliver an authentic message
15:00 The 15-year-old test
17:30 What makes a great social media post
20:00 What has Juan learned as a podcast host and producer
This episode’s guest:
· Juan Alanis
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