Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.

Key Takeaways:

·        How to influence altruism

·        The PR behind a viral vase story

·        How to nurture a brand

Episode Timeline:

1:20   What brought Paul to some of the world's most prestigious halls of government?

4:15   How to persuade the public to support environmental issues

6:00  The state of journalism in 2024

8:45   Milk and Honey’s viral vase story

12:45 The client's take on the vase story      

14:30 You can’t force things to go viral

15:20 The importance of “nurturing” brands

17:30 How do you hit the zeitgeist “right on the nose”?

19:10 Do all brands need a purpose?

21:50 Are brands pulling back from social justice activism?

 This episode’s guest:

·        Email Paul Cohen at Paul@MilkandHoney.com

·        Paul Cohen on LinkedIn

·        Paul Cohen on X

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