We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.

Show Notes

·      [00:48] Are you a coffee or tea drinker?                

·      [02:19] Can you give a brief rundown about your expertise?               

·      [06:57] What does the current PR landscape look like?       

·      [10:38] Has there been a dramatic shift in PR in 2020 and 2021?         

·      [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.

·      [12:32] What do PR pros miss when reaching multicultural communities?

·      [19:11] Is multicultural messaging going to be even bigger this year?

·      [22:32] What has been effective in reaching multicultural communities?

·      [25:05] Make sure your influencer list is up to date?

·      [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?

·      [26:47] If you could create any PR strategy, what would you create?

·      [27:28] Final thoughts

·      Stephen Chavez was our guest today. Learn more about ChavezPR.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.