We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.

Show Notes

·      [04:41] Are you a coffee or tea drinker?                

·      [06:17] What challenges did businesses face in 2020?          

·      [10:19] Are we in a more exclusively digital world?

·      [12:38] Should businesses create guidelines for their visual identity?      

·      [19:05] Has it changed where PR pros are creating all digital collateral?

·      [24:00] What do brands and PR pros miss from a multi-brand strategy?

·      [25:58] What do you look for when you’re hiring a PR pro?

·      [27:08] Will we see a shift in more brands starting or being guests on podcasts?

·      [32:02] Should PR pros become a producer of audio or video content?

·      [34:25] How important is it for digital transformation in 2021?

·      [36:56] 2021 is the sequel of 2020?

·      [39:34] What is one person you would like to interview on your podcast?

·      [41:18] Final thoughts

·      Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.

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