The FOCUS Marketing Mindset with Eric Morley
Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.
Key Takeaways:
- The power of FOCUS
- The need for brand clarity
- Why everyone is in marketing
Episode Timeline:
2:00 Why FOCUS is Eric's guiding principle
4:20 What are the challenges of implementing FOCUS?
5:50 The importance of stating a clear objective
8:45 Marketing in a globalized world
10:15 Do clients have trouble being on task as well?
11:30 Why marketers should aim for brand clarity in 2024
12:30 The Brand Power process
14:30 You must know your audience.
16:30 Blue C's work with Wahoo's Fish Taco
18:50 Eric's approach to authenticity
21:50 Nike's quest for female customers
This episode’s guest:
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