On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:20] Any favorite coffee or tea brands?

·      [01:43] Can you summarize your expertise?

·      [02:16] What should PR pros know about organic reach in 2022?

·      [02:58] Are there any tips or advice for using organic reach with paid reach?

·      [03:46] When talking about collaboration is that with influencers or your team?

·      [04:58] How do you not keep yourself from being siloed?

·      [06:28] Can working with influencers help your organic and paid reach?

·      [07:11] Could you use employee influencers for organic reach?

·      [08:31] What has changed in influencer marketing?

·      [11:20] How do you find the right influencer?

·      [12:43] How do you start the collaboration process?

·      [14:12] How do you define a good influencer campaign?

·      [15:18] What is the future of influencer marketing?

·      [16:18] Is social audio going to be apart of organic reach?

·      [18:07] Would this be based on your industry, too?

·      [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?

·      [20:04] Favorite thing to bake?

·      [20:46] Final thoughts

·     Kaitlin Rodriguez was our guest today.

Episode Length: 21:58

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