We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.

Show Notes

·      [00:54] Are you a coffee or tea drinker?                

·      [01:25] Can you give a brief description of your expertise?

·      [01:59] Is SMM getting harder or more expensive?         

·      [04:14] Is it hard for small businesses or big brands to get organic reach?

·      [05:27] Is SEO, SMM, and content closely tied together now?

·      [07:29] How will drop-in/drop-out audio be incorporated into SMM?

·      [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?

·      [11:03] Are PR pros going to have to learn how to edit audio and video?

·      [12:41] What is the new frontier for SEO?

·      [14:33] Fun question: If you could create a new way of tracking people what would it be?

·      [16:00] Final thoughts

·      Elizabeth Shydlovich was our guest today. Learn more about Awario

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