Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.

Key Takeaways:

- Crisis communication strategies

- Signs of an impending crisis

- The state of PR in 2024

Episode Timeline:

1:55 What has Howard been up to since his last appearance on the show?

3:45 What does PR look like in February 2024?

5:00 Why the CEO should work with junior and senior agency members

7:20 Howard's '3-Legged Stool' strategy

10:00 The "early warning signal" in crisis communications

12:45 Clients must understand that PR is a 24/7 business.

14:30 The new AI crisis problem

16:30 What are some examples of how to manage a crisis?

23:00 Howard's concerns about AI

25:00 Can regulators rein in AI?

This episode’s guest:

• Howard Waterman on LinkedIn

• The Waterman Group

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