We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.

Show Notes

·      [00:52] Are you a coffee or tea drinker?

·      [01:38] Can you give a brief overview of your expertise?

·      [02:35] Are we going to see influencer marketing become more niched?

·      [04:11] So, influencers will use their own website more than social media?

·      [04:45] Is it going to be harder for PR pros to find influencers?

·      [05:59] Are we seeing a greater diversification of influencers?

·      [07:27] What shifts are we seeing in the social media industry?

·      [11:13] Photographers seem to be given the bad break when it comes to Instagram?

·      [14:12] Do you see drop-in/ drop-out audio and video being the dominant content?

·      [16:10] It is more that we are seeing a symbiotic relationship between audio and video?

·      [17:05] Are we going to see Clubhouse strategies similar to what Twitch steamers are doing?

·      [23:15] Are there any best practices for getting influencers?

·      [28:28] What is the future of influencer marketing?

·      [18:42] Are we seeing PR pros finding their niche within influencers?

·      [33:34] Fun question: If you could start over a be an influencer, what industry would you want to be in?

·      [34:23] Final thoughts

·      Lia Haberman was our guest today. Learn more about Fit Body App.

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