Dearest you.

For episode 33 of Offline, I sit down with one-to-watch, Melbourne-based marketing specialist and haircare entrepreneur, Maeva Heim. Maeva grew up in Perth and like many of us from smaller towns, she had fierce ambition. Maeva’s career story is relatable because it’s common in the very best way. She did an expensive law degree and then realised she couldn’t carry the burden of what it meant to practice, so she step-changed to marketing, content creation and now, product development. 

Maeva is set to revolutionise and democratise the haircare space as we know it. 

At the time of recording, Maeva is developing Australia’s first texture-inclusive haircare brand, Bread. Sick and tired of feeling under-represented in marketing meetings where discussing shade ranges or using black models was frowned upon, Maeva decided to develop a haircare brand that speaks directly to women of colour who have been taught to chemically relax their hair in order to fit in with society. Bread encourages women to explore and embrace their natural texture. 

Maeva shares important insight into what it feels like to have to physically change yourself in order to be accepted and seen as “professional” in the workplace, and the world at large. She’s a shining example for young women everywhere that when we don’t see ourselves represented in products, in the media or on platforms like Instagram, it’s in our power to change that.

Thank you for being here.

Alison xo

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It would be an honour to help you on your way.

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I acknowledge the Traditional Custodians of the land on which I live and create today, the Gadigal People of the Eora Nation. I pay my respects to their Elders past and present and I extend that respect to any First Nations, Torres Strait Islander and Māori peoples listening.

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