# 22 Getting a Bigger Audience for Your Offer

Description:


Are you maximising the opportunities for your offer to reach more people?  


Do you make sure that all roads lead to your offer?  


Your audience is on a journey and your content is a point on the route... capturing attention and making sure your content makes your audience want to take that road and eventually end up at their chosen destination, is the whole purpose and intention of creating content.



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