Demystified: Ad Tech with special guest, Crystal Eastman

Ad Tech is an industry that directly impacts nearly all of us. Yet, it's also shrouded in mystery. In this episode of the 74&WEST Exclusives podcast, we speak with Crystal Eastman, Head of Global Marketing for one of the biggest names in ad tech: The Trade Desk, the world’s leading independent demand side platform (DSP). In this enlightening interview, Crystal explains what ad-tech is, why the ads you see are surprisingly relevant to you, and how advertisers bid in real time for a coveted commercial break coming up in a matter of moments just to get in front of you (yes, you). She also tells us about her unique role marketing to marketers and how her background at financial services powerhouses has prepared her for leading and executing marketing efforts at The Trade Desk. This is ad tech, demystified.

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