Let’s Talk Marketing: A Conversation with David Reibstein

Take a fascinating journey into the world of marketing. In this episode, David Reibstein (professor, author, and all-around marketing expert) discusses metrics, brand values, and the concept of socially responsible marketing. Good marketing is good for business. But can great marketing be good for society? Find out.

Hosted on Acast. See acast.com/privacy for more information.

More from 74&WEST Exclusives

  1. 16:34Revising Risk Assessment: How Happy Mango Is Creating More Equitable Access to Financial ServicesDec 14, 2021
  2. 27:20Let’s Talk Marketing: A Conversation with David ReibsteinNov 01, 2021
  3. 02:20CONVERSATIONS: The 74&WEST Exclusives Podcast TrailerSep 13, 2021
  4. 34:20The Economics Episode with Robert ShapiroAug 18, 2021
  5. 26:23Powerful: A Discussion about Energy and Equity with Donnel BairdJun 29, 2021
  6. 25:05Demystified: The "E" in ESG with Leslie HarwellMay 19, 2021
  7. 33:54Demystified: The "G" in ESG with Luke DixonApr 01, 2021
  8. 26:49Demystified: Ad Tech with special guest, Crystal EastmanFeb 19, 2021
  9. 23:31Michael McDermott and the Importance of Place and SpaceDec 08, 2020
  10. 17:26Sarah Parkins and a New Culture of CaringNov 17, 2020