“Is the world losing its consistency? Its meaning? Our model of the world no longer seems to coincide with sustainable reality”. This observation is at the root of Rodolphe Durand’s commitment as an academic: enabling the quest for purpose and elaborating solutions to societal and business issues. Whether you are a citizen or a business leader, his vision of today’s challenges will open new perspectives.

In this first episode of Tomorrow Is Our Business, Season 1 on Engagement, we met with Rodolphe Durand, HEC Paris Professor of Strategy, Founder and Academic Director of the Society and Organizations Institute and Holder of the Joly Family Purposeful Leadership Chair.

He talks about the genesis of his engagement, which followed the shock from the 2007 global financial crisis. He shares with us his sense of responsibility as an academic, on a personal scale, and the necessity for a more sustainable capitalism. In his ambition to offer individuals and organizations the keys to act and to be vectors of change, Rodolphe conceptualized a new management discipline that bridges the frontiers of sociology and economy: Orgology, the science of organizations. 

You will also hear in this episode Hubert Joly, former Best Buy CEO and Betina de Reachers, HEC Alumna (MSc Sustainability and Social Innovation).

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