What’s happening to individual giving?
Lucinda and Andy are joined by Philippa Cornish, head of client experience at the Charities Aid Foundation.
They discuss the implications of CAF’s report into individual giving, which found a smaller pool of donors giving more led to a total uplift in 2023 in spite of the median monthly figure remaining stagnant at £20 since 2017.
Philippa provides suggestions for how charities can encourage donors to adjust their monthly donations in line with inflation, including by enhancing trust, and to contribute to unrestricted funding pots.
Charity Changed My Life features the story of a family receiving support from the Martin House Children’s Hospice.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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