The changing world of influencer marketing, with TRIBE, Rocket, Lana 'The Stylish Voyager' & Evan Edinger

In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger.


With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands.


Check out Lana at https://www.instagram.com/thestylishvoyager and Evan at https://www.youtube.com/evan




Hosted on Acast. See acast.com/privacy for more information.

More from The IAB UK Podcast

  1. 26:39The Power of Premium Publishers, LIVE from The Last Thursday ClubMay 08, 2024
  2. 24:32EURO 2024: Tapping into football fandomMay 01, 2024
  3. 15:44Digital Adspend 2023 in focus, with IAB UK’s Elizabeth LaneApr 24, 2024
  4. 21:40Spotlight on sustainability, with GroupM’s Dave SandhamApr 18, 2024
  5. 27:33The rise of content creators, LIVE from The Last Thursday ClubApr 03, 2024
  6. 23:22A new era for podcasting, with Bauer Media Group’s Lucie CaveMar 28, 2024
  7. 24:45The evolution of omnichannel marketingMar 20, 2024
  8. 24:59Leadership Summit 2024 specialMar 14, 2024
  9. 10:26An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024Mar 12, 2024
  10. 27:04International Women’s Day 2024 LIVE from The Last Thursday ClubMar 06, 2024